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      <image:caption>From the Lodestar Pricing Toolkit: The Value Control Map</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The Agency Model Map™ helps agency leaders understand where their business currently stands in the evolution of value — how effectively they create it, and how successfully they capture it.</image:caption>
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      <image:caption>The value definition dimension measures how defensible your market position is.</image:caption>
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      <image:caption>The four archetypes of the Agency Model Map™</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Value Equation Blog - The Future of Agency Revenue: Products, Price Tiers, and an AI-powered Chief Pricing Officer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Value Equation Blog - The Future of Agency Revenue: Products, Price Tiers, and an AI-powered Chief Pricing Officer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>These two images were created exactly one year apart (2022-2023) using the same prompt in midjourney: “Buzz Lightyear in the style of Gregory Crewdson.”</image:caption>
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