If your agency is rethinking how it grows, you’re not alone. Many firms are moving beyond billable hours—but few are clear on what comes next. It’s not just a new pricing model—it’s a new value model.
This session introduces the Agency Value Compass™ and Agency Value Framework™, two tools used by firms evolving past commoditized services, custom scopes, and headcount-driven growth. You’ll learn how to scale your expertise—not your team—by aligning your positioning, offerings, and pricing around measurable client outcomes.
This session lays the foundation for sustainable growth—whether you're focused on positioning, productization, or pricing.
What You’ll Learn:
How to turn outcomes into income by aligning pricing with business results
How to replace margin-draining scopes with scalable, value-led solutions
How to stabilize revenue with productized offerings, subscriptions, and licensing
How to co-create value with clients and eliminate price resistance
How to integrate AI as an amplifier of your strategic value
How to map your current model using the Agency Value Compass™—and move toward being distinctly scalable
Who Should Attend:
CEOs, Presidents, and Managing Directors ready to evolve their agency model beyond billable hours, commoditized services, and reactive growth.
COOs and CFOs looking to scale revenue without scaling headcount—and improve margin through more efficient, outcome-aligned operations.
Chief Strategy Officers and Heads of Growth working to align offerings and pricing with strategic outcomes that matter to clients.
Leadership Teams tasked with building a future-ready agency model—one that supports productized offerings, AI-enabled delivery, and defensible pricing.
[If you're a current or past Lodestar client, contact us for an access code.]
About the Presenter:
Brian Kessman is the founder of Lodestar Agency Consulting, where he helps agency leaders unlock scalable, high-margin growth by transforming how they position, productize, and price their expertise. His work focuses on building business models that align with client outcomes—enabling firms to grow revenue per FTE, strengthen pricing power, and scale without adding headcount.
With over 20 years of leadership experience across agencies and software companies, Brian blends practical experience with Agile and Lean principles to drive measurable change—fast. His strategic frameworks have been adopted by agencies across the U.S. and Canada and earned him recognition on the 4A’s Expert Network, along with speaking engagements at Mirren, AMIN Worldwide, and other leading industry platforms.
Through repeatable, value-based solutions and AI-aligned operating models, Brian’s clients reduce delivery complexity, increase deal size, and future proof their firms for the evolving expectations of sophisticated buyers.