Transform your agency from underpriced effort to undeniable value.
Your agency can attract better-fit clients, grow high-margin revenue, and multiply enterprise value—without adding headcount. But only when your positioning, solutions, and pricing clearly reflect the outcomes clients care about most.
Your clients have evolved. Has your model?
THE PROBLEM
Agencies have improved capabilities, tightened operations, adopted AI, and moved to fixed-fees. But they’re still under fee pressure, chasing unpredictable revenue, and struggling to protect margin. Why? Because the foundation for creating and capturing value hasn’t changed. Most are still selling time—just in a different wrapper.
Here’s what’s changed—and where the real opportunity is:
AI is creating expectations of faster work—for less money.
Pricing time, even in fixed-fees, limits margin and perceived value.
Opportunity #1: Redefine and price your value as differentiated solutions and products.
Most agency positioning is a vague articulation of an agency’s worth.
It fails to shape buyer perception and what they’d be willing to pay.
Opportunity #2: Build a system that proactively shapes how buyers perceive the value of your expertise.
~90% of clients prioritize ROI and long-term value over cost savings.
But only 10% of agencies define “value” in their partnerships.
Opportunity #3: Go from scopes of work to Scopes of Value™ to create high-margin relationships.
By 2027, 74% of large advertisers expect to use outcome-based compensation.
Many already are.
This isn’t a trend. It’s the future.
THE SOLUTION
Two systems. One transformation
Structure your firm to deliver defensible value—clearly, repeatedly, and at scale.
The Value Creation System™ and Value Capture System™ give you the architecture to do exactly that. Together, they form the Agency Value Framework™—a complete model to align what you sell, how you deliver, and how you price with the outcomes your clients care about most.
The Value Creation System™
Turn your expertise into a focused, scalable advantage with positioning, productized solutions, and delivery systems that attract higher-value clients.
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This system transforms how you define and deliver your value, moving beyond time-based services to scalable offerings that differentiate your firm and shape buyer perception.
Clarify your value: Define who you serve best, the high-value problems you solve, how you’re different and better than others, and the results that prove your worth.
Design productized solutions: Codify your expertise into differentiated, repeatable offerings that consistently deliver value faster.
Evolve your delivery model: Adopt a team model, processes, and metrics that foster a culture of outcomes and accountability.
The Value Capture System™
Price for outcomes and capture your full value with revenue models, pricing approaches, and value framing that scale profit and enable you to win higher-value deals.
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This system ensures your pricing reflects your impact while building financial predictability and margin growth.
Price for outcomes and impact: Replace effort-based fees with Scopes of Value™ and outcome-based pricing.
Frame and protect your value: Equip teams to articulate and defend your value and pricing in ways that create new and organic growth.
Create predictable revenue streams: Develop recurring or license-based revenue for AI-powered solutions and IP.
Let's align your model to your value
Start with a 1:1 consult to identify where your pricing, offerings, or positioning is limiting margin or growth.
WHAT THIS TRANSFORMATION LOOKS LIKE IN PRACTICE
Here’s what happens when agencies shift from selling effort to selling outcomes:
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A FULL SERVICE AGENCY
From Wide and Reactive
to Focused and ProfitableAfter refocusing their positioning and targeting right-fit clients, this agency nearly doubled revenue from ideal clients—from 36% to 73%. Income rose 39%.
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A CONTENT AGENCY
From Disappearing Retainers
to Product-Based WinsBy aligning offerings and pricing with client outcomes, this agency landed its first productized deal in a month—with a 50% increase in retainer deal size.
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A CONSULTING FIRM
From Custom Projects
to Scalable ValueAfter defining the outcomes behind their services, this firm created a productized offer and resold it to existing clients at a 66% higher price. Same work. Same team. No pushback.
Agencies see tangible wins fast—without adding new services or overhead.
“Lodestar’s approach was pragmatic, focused, and transformative.
They helped us build a portfolio of products that went far beyond repackaging services—it reframed our value, reshaped how we solve client problems, and led to our first product win just one month after completing the program.”
Paul Nelson, Managing Director, Method1
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