SOLUTIONS

Selling effort hands power to the buyer.
Selling solutions takes it back.

Design a solution-based commercial model for your agency with the programs below.

FLAGSHIP PROGRAM

Value Model Redesign

APPROACH AND TIMING

PROPOSITION · PRODUCT · PEOPLE · PRICE

For firms that map to Busy by Design and Scaling with Strain and Expertly Undervalued

Tight value proposition goes here, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem

PROPOSITION · PRODUCT · PEOPLE

Tight value proposition goes here, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem

For agencies that want to move from:

  • Broad “full-service” or “integrated” capabilities with custom scopes.

  • Revenue growth depending on hiring and keeping people busy.

  • Efficiency triggering fee pressure and reinforcing a vendor posture.

To a model where:

  • The firm is designed to solve specific, high-value client problems.

  • Experience is monetized as repeatable, differentiated solutions and IP.

  • Pricing aligns with impact and outcomes.

~ # Months

Move from:

  • Broad “full-service” or “integrated” capabilities with custom scopes.

  • Revenue growth depending on hiring and keeping people busy.

  • Efficiency triggering fee pressure and reinforcing a vendor posture.

To a model where:

  • The firm is designed to solve specific, high-value client problems.

  • Experience is monetized as repeatable, differentiated solutions and IP.

  • Pricing aligns with impact and outcomes.

Value
Realignment

For firms that map to Scaling with Strain

Value
Acceleration

PRODUCT · PEOPLE · PRICE

For firms that map to Expertly Undervalued

Tight value proposition goes here, lorem ipsum, lorem ipsum, lorem ipsum, lorem ipsum, lorem

For agencies that want to move from:

  • Broad “full-service” or “integrated” capabilities with custom scopes.

  • Revenue growth depending on hiring and keeping people busy.

  • Efficiency triggering fee pressure and reinforcing a vendor posture.

To a model where:

  • The firm is designed to solve specific, high-value client problems.

  • Experience is monetized as repeatable, differentiated solutions and IP.

  • Pricing aligns with impact and outcomes.

~ # Months

Value Model Diagnostic Promotion Block and Button