The Transformative Benefits of a Productized Business

Professional service firms operate with the belief that everything they do is unique and that all client work is custom.  No doubt we bring bespoke thinking to every engagement, but most engagements follow a framework; a set of steps that constitute a roadmap for diagnosing problems and prescribing solutions. By codifying these roadmaps, we can reframe our competencies as programs or even products.  In place of a bullet-point list of services (which are generally widely available from similar organizations), firms can command a premium price for premium offerings …