Solutions — Lodestar Agency Consulting

Selling effort hands power to the buyer.
Selling solutions takes it back.

Design a solution-based commercial model with one of the three engagements below.

Flagship Solution

Value Model Redesign

Proposition · Product · People · Price

Your agency's economics should reward your expertise and impact — not just your effort — and produce a scalable revenue model.

In this engagement, you'll redesign the model so positioning, solutions, delivery, and pricing work as one system. A Value Council keeps everyone aligned on how to monetize your value and makes sure existing clients transition smoothly to your new way of working.

For firms that map to Busy by Design, Scaling with Strain, or Expertly Undervalued

Approach and Timing

Two phases. The first builds strategic clarity — sharpening your positioning and defining your value proposition. The second focuses on productized solutions and preparing your people to think in terms of value, sell it, and deliver it. A Value Council formalizes modern pricing to match and establishes commercial governance to protect it.

~7 – 9 months depending on the investment option you choose.
Move From
A model where your revenue still depends on billable hours
Broad, category-led, or capability-led positioning that doesn't name the problems you solve or outcomes you deliver
Custom delivery, discounted pricing, and new business efforts not working as a system
To a Model Where
The agency has been redesigned to solve specific client problems with repeatable solutions
Enterprise value increases through your programs, systems, and intellectual property
Pricing is based on the impact that your expertise and solutions enable

Value Realignment

Proposition · Product · People

You're trying new pricing models, and still receiving pushback.

In this engagement, you'll realign your agency around what makes it uniquely qualified to solve your best-fit client's highest-value problems — and design repeatable, differentiated solutions so your new pricing models begin paying off.

For firms that map to Scaling with Strain

Move From
Fixed fees or retainers still based on billable hours
Broad, category-led, or capability-led positioning that doesn't name the problems you solve or outcomes you deliver
Custom delivery, discounted pricing, and new business efforts not working as a system
AI and automation improve efficiency; not embedded to enhance differentiation or create recurring revenue
To a Model Where
Your value proposition focuses on defensible expertise and specific client problems
Solutions are designed for margin and repeatability — not just efficiency
Enterprise value increases through your programs, systems, and intellectual property
Approach and Timing

Two phases. The first builds strategic clarity — sharpening your positioning and defining your value proposition. The second focuses on productized solutions and preparing your people to think in terms of value, sell it, and deliver it.

~3.5 – 5.5 months depending on the investment option you choose.

Value Acceleration

Product · People · Price

Your positioning is already strong — but the firm still prices based on time.

In this engagement, you'll codify your expertise into repeatable, differentiated solutions and prepare your people to think in terms of value, sell it, and deliver it. A Value Council is trained to find new ways to monetize your expertise, formalize modern pricing to match, and establish commercial governance to protect it.

For firms that map to Expertly Undervalued

This engagement requires strong positioning already in place. Not sure if your firm qualifies? Take the Productization Readiness Qualifier

Move From
Positioning that wins work but still sold as custom scopes and billable hours
Delivery dependent on senior people where the agency's secret-sauce lives
AI and automation improve efficiency; not embedded to enhance differentiation or create recurring revenue
To a Model Where
Solutions are designed for margin and repeatability — not just efficiency
Enterprise value increases through your programs, systems, and intellectual property
Pricing reflects the expertise and impact you've already been delivering
Approach and Timing

Building on your existing positioning, we'll define your value proposition and productized solutions, preparing your people to think in terms of value, sell it, and deliver it. A Value Council formalizes modern pricing to match and establishes commercial governance to protect it.

~5 – 6 months depending on the investment option you choose.

Not sure which solution is right for your agency?

Start with a quick Value Model Diagnostic (12 questions, about 3 minutes). You'll see where your model is strong, where it's working against you, and which engagement addresses the constraint that will make the biggest difference.

Take the Value Model Diagnostic
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