For the Agency Business to Live, the Billable Hour Must Die

The agency business isn’t dying from lack of innovation – it’s suffocating under the weight of the billable hour. Professional firms can’t compete for top talent or scale their profits when their revenue is tied to time instead of value. To survive, agencies must abandon the hourly rate and reimagine their work as scalable products and programs – decoupling growth from headcount and creating true exponential potential …