The Value Equation Blog

Insights, frameworks, and tools to help your agency stop selling effort and start scaling value.

people Brian Kessman people Brian Kessman

Why Your Employees Aren’t Actually Empowered

Empowerment doesn’t happen just because leaders say it does. Employees need three essential ingredients before they’ll take initiative: trust, guidance, and recognition. When people feel psychologically safe, understand where and how they can take action, and know their efforts will be supported and celebrated, empowerment becomes real. This shift creates faster decisions, stronger collaboration, and a more confident, capable team.

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people Brian Kessman people Brian Kessman

Throw Out Your Job Descriptions

Traditional job descriptions hold agencies back by emphasizing activities instead of outcomes. When employees are told how to work instead of being empowered to decide how they’ll achieve results, accountability and ownership suffer. By defining each role’s unique objective, outlining intended outcomes, and giving people the autonomy and decision-making rights to shape their own responsibilities, agencies unlock greater engagement, speed, and performance. True accountability emerges when people design their own path to success.

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people Brian Kessman people Brian Kessman

For Greater Employee Engagement, Stop Providing Annual Performance Reviews

Traditional annual performance reviews often do more harm than good, overwhelming managers, frustrating employees, and failing to deliver meaningful growth. Modern agencies need a development approach built on real-time feedback, coaching, and future-focused conversations that actually inspire progress. This article explains why annual reviews fall short and outlines the principles of designing a simple, employee-driven professional development program that strengthens trust, engagement, and long-term performance. By shifting your focus from rating past work to cultivating future potential, you unlock far greater impact for both your people and your agency.

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people Brian Kessman people Brian Kessman

Begin to Unlock the Strategic Value of Your Agency’s Organizational Structure

Your agency’s organizational structure is more than a chart — it’s a strategic asset that determines how effectively your people deliver on your vision. In a rapidly shifting market, traditional hierarchies slow teams down and limit adaptability. By intentionally redesigning your structure around strategy, clarity, and agility, you can unlock significant performance gains and create a true competitive advantage. This post explores how to rethink structure for a modern, resilient agency.

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