The Value Equation Blog

Insights, frameworks, and tools to help your agency stop selling effort and start scaling value.

value model Brian Kessman value model Brian Kessman

Becoming Aware of How Your Agency Is Wasting Away Its Margins

Agencies lose more margin than they realize through everyday inefficiencies that slow or block value delivery. From excessive meetings to unnecessary revisions and approval bottlenecks, these hidden forms of waste quietly drain profitability, frustrate teams, and weaken client trust. By learning to recognize the patterns, agencies can start minimizing waste and reclaiming both time and margin. Eliminating everything isn’t realistic — but reducing it is transformative.

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