Pricing on value doesn’t solve a broken model — it exposes it. Like treating joint pain without diagnosing the underlying imbalance, changing how you price may relieve surface pressure while leaving the real structural constraint untouched. When agencies attempt to shift to value-based pricing, the outcome reveals whether they’re facing a contained pricing problem or a deeper value model misalignment. This article explains how to diagnose the real issue — and why defining value operationally must come before adjusting the price attached to it.