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Lodestar Agency Consulting | Value-Aligned Pricing, Productization, and Positioning Consulting for Agencies
Solutions
Who We Are
The Value Equation Blog
All Posts
Value Model
Pricing
Frameworks & Tools
Agency FAQs
Contact
Solutions
Who We Are
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pricing Brian Kessman 10/3/25 pricing Brian Kessman 10/3/25

How do we price outcomes when we often don’t own the events that drive the client’s business result.

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