The Agency Model Map™ helps leaders understand where their firm stands in the evolution of defining and capturing value. By assessing both positioning clarity and pricing maturity, the map reveals the patterns that limit scalability and the opportunities that unlock defensible, profitable growth. This framework gives agency leaders a clear compass for moving from effort-based operations to a model rooted in expertise, outcomes, and long-term value creation.

Most agencies try to escape commoditization by packaging services—but true productization isn’t about bundling deliverables. It’s about monetizing your expertise and designing solutions that solve high-value problems with measurable impact. This guide breaks down the difference between productizing services and productizing value, and shows how agencies can achieve stronger pricing power, clearer differentiation, and scalable, high-margin growth. If your firm is ready to move beyond labor-based revenue and into strategic value creation, this is your roadmap.

Most agencies struggle because their service models keep them stuck in transactional, low-margin work. The Solution/Market-Fit Matrix changes that by helping firms identify the highest-value problems they are uniquely qualified to solve—and package their expertise into scalable, differentiated solutions clients will pay a premium for. This shift transforms sales conversations, strengthens pricing power, and turns fragmented services into repeatable, high-margin growth engines. If your agency is ready to move beyond deliverables and start selling outcomes, this framework provides the roadmap.

Function Growth’s rapid success brought an unexpected challenge: increasingly complex services that confused prospects and slowed growth. By stepping back and productizing their value, the agency clarified what truly drives outcomes for clients and reshaped how they package, price, and deliver their expertise. Their shift to clearly defined solutions like DRIVE, CONVERT, BOOST, and MAXIMIZE has already strengthened sales conversations, streamlined delivery, and positioned the firm for scalable, profitable growth. Their journey offers valuable lessons for any agency struggling with complexity, low margins, or a lack of clear product–market fit.