Many agency performance issues aren’t driven by external market pressures — they originate inside the business. When an agency lacks a focused strategy or operates within an outdated operating model, everything suffers: win rates, culture, speed, margins, and morale. This article breaks down the two core internal causes of underperformance and outlines the five interconnected components leaders must strengthen to restore alignment, clarity, and momentum. If you’ve felt your agency plateauing, the path forward likely begins with rethinking how your strategy and operating model work together.