The Value Equation Blog

Insights, frameworks, and tools to help your agency stop selling effort and start scaling value.

people Brian Kessman people Brian Kessman

For Greater Employee Engagement, Stop Providing Annual Performance Reviews

Traditional annual performance reviews often do more harm than good, overwhelming managers, frustrating employees, and failing to deliver meaningful growth. Modern agencies need a development approach built on real-time feedback, coaching, and future-focused conversations that actually inspire progress. This article explains why annual reviews fall short and outlines the principles of designing a simple, employee-driven professional development program that strengthens trust, engagement, and long-term performance. By shifting your focus from rating past work to cultivating future potential, you unlock far greater impact for both your people and your agency.

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