Why Agencies Must Shift to a Solution-Based Commercial Operating System

Agencies won’t gain pricing power by tweaking scopes or switching from hours to deliverables. Real transformation begins when firms redefine the unit of value itself. A solution-based commercial operating system moves agencies away from selling tasks and talent access and toward selling outcomes, expertise, and repeatable methods. This shift clarifies what clients truly value, strengthens differentiation, and creates a commercial engine that consistently captures more of the value the firm creates.