The Value Equation Blog
Insights, frameworks, and tools to help your agency stop selling effort and start scaling value.
Throw Out Your Job Descriptions
Traditional job descriptions hold agencies back by emphasizing activities instead of outcomes. When employees are told how to work instead of being empowered to decide how they’ll achieve results, accountability and ownership suffer. By defining each role’s unique objective, outlining intended outcomes, and giving people the autonomy and decision-making rights to shape their own responsibilities, agencies unlock greater engagement, speed, and performance. True accountability emerges when people design their own path to success.