Most agencies try to escape commoditization by packaging services—but true productization isn’t about bundling deliverables. It’s about monetizing your expertise and designing solutions that solve high-value problems with measurable impact. This guide breaks down the difference between productizing services and productizing value, and shows how agencies can achieve stronger pricing power, clearer differentiation, and scalable, high-margin growth. If your firm is ready to move beyond labor-based revenue and into strategic value creation, this is your roadmap.