Client-facing retrospectives are one of the most effective — yet underused — tools for strengthening agency–client relationships. Instead of waiting until the end of a project when it’s too late to influence outcomes, frequent retros help both teams reflect, adjust, and realign every few weeks. By creating a safe space for honest conversation, agencies build trust, improve collaboration, and keep work moving toward shared outcomes. Done well, retros become a lightweight habit that drives better work, stronger relationships, and higher-performing teams.