The Value Equation Blog

Insights, frameworks, and tools to help your agency stop selling effort and start scaling value.

pricing Brian Kessman pricing Brian Kessman

The Future of Agency Revenue: Products, Price Tiers, and an AI-powered Chief Pricing Officer

Many agencies are leaving revenue on the table because they lack a clear pricing strategy, rely too heavily on billable hours, or struggle to negotiate confidently with procurement-driven buyers. A product-based model combined with tiered pricing can transform revenue potential, strengthen positioning, and help agencies sell on value rather than time. This blog introduces a custom ChatGPT prompt that functions like an AI-powered Chief Pricing Officer, giving agencies expert-level guidance on pricing, packaging, and negotiation. Paired with human judgment, this tool helps firms make smarter decisions, improve win rates, and unlock more profitable deals.

Read More