The Agency Model Map™ helps leaders understand where their firm stands in the evolution of defining and capturing value. By assessing both positioning clarity and pricing maturity, the map reveals the patterns that limit scalability and the opportunities that unlock defensible, profitable growth. This framework gives agency leaders a clear compass for moving from effort-based operations to a model rooted in expertise, outcomes, and long-term value creation.

This blog is fundamentally about recognizing when your agency’s position in the market no longer aligns with how you create value, how clients perceive that value, and how that value should shape your future strategy. It’s squarely about redefining where your value sits in the market.