4 Causes of Bad Meetings, and How to Fix Them

A collaborative team meeting with people gathered around a conference table, engaged in discussion with laptops, papers, and coffee cups spread across the table.

“Too many meetings! No time to get any actual work done.”

I hear this from agency staff quite often.

This typically points back to 4 causes…

1. PROJECT-BASED TEAM ASSIGNMENTS

When you assign people to projects, each project will have its own series of duplicative meetings. If you instead assign projects to cross-functional fixed teams, each team can have a single series of meetings that cover all of their assigned projects.

2. CONFUSION AROUND ROLES AND RESPONSIBILITIES

When team members are unclear on who does what, they use meetings to make up for it. And they’ll invite more people than they need to.

3. POORLY RUN MEETINGS

If a meeting doesn’t accomplish what it’s meant to, you can expect another meeting.

4. UNNECESSARY MEETINGS

Not every meeting needs to be a meeting.

Here’s a tip I learned when I worked for McKinney many years ago.

Challenge your staff to “P.O.S.T.” their meeting agendas. It forces critical thinking about…

Purpose: What is the purpose of the meeting?

Outcome: What do you want to achieve?

Structure: How will you structure the meeting?

Timing: How will you facilitate the meeting in the time you have?

Meetings are one of the top productivity killers in the work environment.

AGENCY LEADERS, HELP YOUR PEOPLE BY:

  1. Considering alternative team structures that make the best use of their capacity.

  2. Clearly defining and sharing roles, responsibilities, and decision-making rights.

  3. Reducing unnecessary and unproductive meetings by letting your people know it’s OK to decline any meeting without a P.O.S.T.

Brian Kessman

As Lodestar's founder and principal consultant, Brian helps agencies move beyond billable hours and commoditized services to scalable outcome-driven commercial models and value-aligned pricing.

Brian is an inaugural member of the 4As Expert Network, and his transformative approach has been shared across the industry through presentations for Mirren, the 4A’s, AMIN, Magnet, Worldcom, and other top industry organizations. Combining hands-on and advisory expertise, he is a trusted partner to agency leadership teams looking to break free from outdated models and thrive in an era of disruption.

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